How do you grow A/B testing?
This website has the answer

Aleksander Fabijan asked the question "How do you grow A/B-testing?" during his keynote for the Experimentation Culture Awards live broadcast on July 7th 2022. Search engines were not able to give him an answer, so it had to be created and here it is! The first answer is ofcourse to watch the Experimentation Culture Awards recordings to learn that growing A/B testing is about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.