FullStory: Digital Experience Intelligence (DXI) Platform
Fullstory logo review, features & pricing

Combine quantitative and qualitative data for comprehensive understanding to perfect your digital experience.

FullStory serves digital experience data in an accessible, easy-to-use platform. Technical and non-technical teams alike can rely on FullStory for necessary information, reducing costly back-and-forth and increasing throughput.

Fullstory stats

FullStory review

Looking at pure data analytics can be insightful, but requires that you know what you want to measure, what questions you want to answer, and the path you think users will take. And you’ll miss the actions you can’t predict. Reviewing session details provides invaluable context, but can be hard to see the big picture. By combining the quantitative and qualitative in real time, FullStory eliminates blind spots.

The FullStory DXI platform delivers a complete, retroactive view of how people interact with your site or app. It's searchable, extensible, and dynamically built to enrich your tech-stack, align teams and accelerate innovation.

Product managers get full visibility into how customers interact with your business online, with actionable insights designed to drive business results.

Cross-functional CX teams from Engineering to Customer Success are empowered through digital experience data, cutting time to resolution and boosting customer satisfaction.

see first hand which investments are making an impact.

Lupin Campos
Product Director of Growth

"What previously took weeks or months of testing can now be moved into production in a fraction of the time. As a business in an emerging space, that time-to-value is so critical."

Jillian Moroney
Digital Product Manager
Jetlue Airways

"Our company would not be as masterful or as successful without the FullStory Customer Success team. From individualized trainings to on-site support, we consistently develop meaningful solutions and use-cases."

Michael Moore

"I’m a loyal brand user and our partnership has always been good. FullStory is a strong partner among the other competitors in the space."

FullStory features

Creating amazing digital experiences is the next crucial path in competing for customer delight—and, ultimately, sales. Every user has a story, and old, tag-based analytics tools only give you a tiny slice of that story. As memory and compute costs go down, brands should demand more insights and perfect recall of the critical moments in every user's story—eliminating guesswork so you know exactly how to deliver the most perfect digital experience.


Complete and automatic data collection

Don’t settle for data that just tells you “what” happened. FullStory autocaptures every interaction retroactively so you have full visibility to also uncover the "why" behind issues and opportunities, and track key metrics over time.

Action-oriented insights

Empower your teams with the data they need to identify, troubleshoot, and remediate bugs with out-of-the-box features like Session Replay. Choose from hundreds of communication tools to integrate with for more efficient collaboration.


Safe for you and your users

FullStory’s Private-by-Default capabilities ensure all text elements are masked at the source, no matter where they appear on the page.

FullStory pricing, more info & free 101 video download

FullStory works with pricing tailored to the business needs. It depends on the usage and the features needed.
They do have a free trial (14-day trial of FullStory's Business edition with up to 5,000 sessions).
FullStory has a Startup Scholarship Program for eligible early-stage companies.
Feel free to request more information by using the contact form below.

After submitting your email you will also receive:
 Free access to the 25 minutes Fullstory 101 video.

This video has the fundamental features and use cases for FullStory.