Any interaction with your customers via digital technologies is a digital experience. The digital customer experience encompasses a wide range of touchpoints.

The digital customer experience is about more than exposure to your company, brand or product. It's about engaging the customer with a personalized experience, often in real-time. It's about delivering a holistic message across multiple channels and devices, presenting a consistent brand image while taking advantage of each channel's unique advantages. It's about building a stronger customer relationship wherever the customer comes into contact with you.

Delivering an exceptional omnichannel customer experience is essential for the success of your business and should be at the forefront of everything you do, from marketing and sales to product development and customer support. Positive digital experiences are richly rewarded, with 86% of consumers reporting that they'll pay more for a better customer experience. Poor digital experiences have an equally negative impact, with one out of three consumers saying they'd walk away from a favorite brand after just one bad experience. 

Knowing the importance of providing a superior customer experience, how do you go about doing so? That's where utilizing a robust digital experience platform like Optimizely comes in.

A digital experience platform (DXP) is a set of technologies that create and deliver messages across the customers' digital journey. A DXP must work across all digital channels, platforms and devices – anywhere that the customer is likely to interact with your company, brand or product. 

A DXP is a natural evolution of – and incorporates – a traditional content management system (CMS). Like a CMS, a DXP manages and delivers your content, but goes beyond that to track and interact with the entire digital customer lifecycle. 

One important feature of a DXP is its ability to serve a consistent message and brand image across the customer's entire digital journey. It serves up content from a central CMS and optimizes that content for each specific channel and digital touchpoint. It can also create a personalized experience for each customer, delivering customer-specific messages and offers based on previous history and other pertinent information.

When you want to create a consistent and effective omnichannel digital experience for your customers, you can turn to Optimizely. Ther DXP helps you deliver a seamless digital journey for your customers across every possible touchpoint. Their team of experts will help you better engage your customers while enhancing your competitive profile.